Not tomorrow. Yesterday.
Click this link and scroll down to the ‘Visual Networking’ video. This is the ad that caught my eye.
You can also press play here for the official ad:
I remember when everyone was laughing at my naiveté in proclaiming that the internet will go video, eventually to become textless, and that this was the real nature of the internet.
Now I can clearly see that the global village vision of the internet was its inevitability from the start and that the conventionalist’s statements are out-dated by the hour and no longer by the day or week.
The ‘Visual Networking’ video ad features what looks to be a bustling French street scene. A guy next to a scooter, a billboard that has an asian woman catch a view of her friend just passing by the big screen in two remote locations on the planet as if they were right there in front of each other. THIS is what electric media have always meant: a literacy independent, total instant global communications media, decentralizing geography, nation-state, and virtually all human population demographics.
As the integral component of Cisco’s ‘Human Network’ Campaign, this company is unveiling video in a totally new (though perhaps overdue) way: teleconferencing as a mainstream way of life, rather than its current limitation to the select business world. For those who don’t know, teleconferencing is High-Definition video-phone where on a big HD screen or even on your laptop–HD video is transmitted right there in real time, as if one, two or even a dozen people were literally talking through a window like they were in the same room. For an overview, see this video:
The mistake conventionalists make in ‘taking in’ an idea, lies not in the the oversight of its understanding, but in failing to see its implications. This is a truism I hold to across the board.
So what are the implications of the new Cisco ‘Human Network’?
Here are just a few I can see right off the bat that you can laugh at now, and I can laugh at you for later:
-The end of divorce and the end of marriage-an eventual ubiquity of totally committed relationships for everyone at approximately age 15 .
-The end of the nation-state, and the retrieval of it as posterity and art i.e. the equivalent of the monarchy today.
-The speedup of business to the point of its obsolescence-corporations are so hell bent on creating this stuff–don’t they know that total video pervasion allows to ask: why do we need offices? Not to mention that video computer accessibility will replace the need for corporations themselves.
-Replacement of travel as supplemental rather than necessary.
-The end of the Oil industry.
-The end of conservatism.
-The conversion of geography into entertainment.
-The end of capitalism as an self-pro-active market economy: in the (near) future, you won’t go to jobs, jobs will go to you. Your career will be decided very early in life, perhaps by age 10, especially with the advent of the human genome project unfolding. The difference between this and fascism will only be that it will be accurate.
-The retrieval of local and individual business and a concentration on the arts and culture.
-City as planet.
-The end of nature on Earth.
So, hey, looks like a pretty bright future to me. This is what Bush and the rest of the old-world oil and industrial age conservatists are struggling against: our brave new world of electric media and global telecommunications which ushurs in the concentration on the environment, the local, the individual, the end of the mass-marketed suburban life-style.
I was nearly in tears watching these videos. I bought the propaganda hook-line-and-sinker.
Too bad the corporations don’t know they’ve signed their own death sentence: they will be shattered into 7 billion pieces.