The reason it is now possible to be a gem in any market and yet, one of a kind, in the midst of so much white noise and low quality, yet still a gem without your own marketing context—is the same reason that an unattractive girl can now happen to on a hot guy and bag him!
– The context is now no longer mass marketing, but hyper-niche, custom to the point where big corporations will only exist as automations.
Consider the implications for Web:
1. Gone is the website, enter the Web Portal.
2. Gone is the single site, enter Portal Strings (my own term)
3. Decentralization and Fragmentation of Marketing on all levels: meaning hetero- genial appeal and customization of individual consumers as producer-consumers.