Note to Self – Probe 451 – Ramblings on The New Marketing

I’m too far ahead, as usual. Not a blessing in this case, need to profit guerrilla style.

Fragmentation of media preference will precede integration of communities into geo-magnetized self interest. The latter, is for later. That’s my realization today.

Example: Supermarkets are increasingly offering benefits for being a “card member” more custom orientation or least rather, the embryonic state of one. Conversely, supermarket style Portals are taking over and replacing websites with “presences.” This will continue to be abstract and the way to take advantage of such a market, is at first here, specialization of content toward niche audience, while that audience undergoes the numb state. This passivity can be taken advantage of per niche as we have seen with the traditional advertisers get “on in it.” MTV and Sony are such realizations. But they lack. They lack the sense. 

This is the sense. This is the future: Horizontalization and fragmentation lead to reintegration of culture into niches across the world. These niches in their reintegration process will reject traditional modes of awareness i.e. Nike “Just Do It,” and “Support Our Troops.”

In a nutshell: Target communities via their own special interests via Google Ad Words and AdSense to hone in on the “Halo” of their commute and day. Fill their day, with YOURSELF. Keep in mind that the country is and forever now will be, on the verge of civil war. Just another note to self–fragmentation of culture has its breaking point, and margins may be nowhere, but there are seams everywhere.



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