Morning McLuhan Reflections

The loss of the wrist watch, and the rise of the cell phone have produced a new kind of voluntary time.

Time on the assembly line was not voluntary, the looming clock everyone could see…

Then wrist watches decentralized the central clock in the Grand Central style. Time became a tad more voluntary, but more present: it’s also in the home, as well as “at work” whatever that kind of slavery was back then. Admittedly though, the wrist watch did make time ubiquitous. In the 1980’s, I mean, who didn’t have a wrist watch, or five; like Madonna..?

Anyhow, cell phones make time a bit more flatly digital or that is, a monopoly on the sun dial sort of time. Remember that digits are light projected at our face. As McLuhan says, the Sun Dial is a more forgiving sort of time, not because it isn’t exact per se, but because it is light in a three dimensional form versus a line; a moving line, the striking finger of a clock…I look over at my Smart Phone, and time even if in content, exact, I have had to open up the phone to find it…And even if it were threatening, I have a world of options to open time up to the perceptions of anyone I choose. Time under internet conditions, is organic and perhaps altogether becoming absent.

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