Exponential growth of markets online. such as seen with any feed, is inevitable as long as there is a consistent push. That pushing is embodied by updating, commenting and liking.
(At least this is a big part of the SEO currency for now. The internet, still being in its infancy; has not completely switched away from text. It’s only begun to gain speech in a real way.)
As you grow you will gain followers.
Let me state this again: As you grow you gain followers.
Let me say rather, growth itself necessitates growth; follows. On any scale. The more you have the more people in the exact way that compound interest multiplies; will also multiply. This is the very model of exponential growth.
What most people do as I mistakenly did for years; is to discard the value of these followers because of the initial rate of growth. Theoretically I have known that followers grow exponentially. But now I see the reality of exactly why:
Because people with lesser likes and fewer follows no matter what scale were talking about, will always want to follow and like and generally just be more involved with those with more likes and more followers.
The mistake people make is not to keep pushing but to give up initially which, virtually everyone does.
Part of the reason for that at times, split second resignation, is in thinking in terms of, and so bound by the exact industrial way we are all still used to: Mass marketing.
Instead of saying things to yourself like, “What target audience am I aiming at?” – Say, “what exact group of people do I have now, and how can I capitalize off of those groups that are interested right now?”
Think of groups organically, not categorically. In other words, any group of people, for any reason, on any scale is a viable group so long as they have an interest in what you provide. In any capacity or degree.
Because chances are, your target audience; your true target audience is either way too big or way too narrow for you to reach right now. You need a step ladder, a long one: it is the very inertia of SEO.
I must also remember the other half of the story.
Let me say this succinctly: first I’ll say it crudely: the web is an interest multiplier.
An interest snowballer. But only potentially. Remember that. Remember that the daunting nature of what you face as a producer is very possibly just a man behind a curtain pulling levers. Pull that curtain back, and realize that it was only a curtain. Then pull at those levers yourself.
The more interested you are in other people divests itself not necessarily at the same rate per person nor all the same amount of energy. The overlapping of interests is what gains us an automatic inertia as well.
(It becomes somewhat relative with different interests and spin offs which I will discuss the complication of in a future blog. It’s just more good news for the producer, especially the small time producer.)
This is why it is practical and not too impractical to do constant updating in multiple feeds. The interest that everyone gains from the interest generated from likes and follows from their feeds (in one sense so long as they’re lesser than you are) will have more interest in you than you do in them.
And hence more energy divested. The more that you grow the more that this is the case. So you have a push from behind that you gain. This automatic forward momentum from behind is what I had never counted on. I always thought it would have to be self generated every step of the way. And it grows with size; and as it grows does a lot of the expansional work for you. Indeed by definition as its very nature dictates–more the bigger it is.
The answer to “Why should I even try no one’s going to listen we’re all just typing anyway…?” — is answered finally with the fact of this inertia: you no longer have to have a degree for people to listen to you; just a number of followers that organically change into heterogeneously adaptable groups.
That is, groups that actually change with the waves of interest on the Internet.
This is what big advertisers don’t necessarily want you to know.
The reason that they do not want you to to know this is because corporations are a product of the 20th century. They are divested in making money via interest. But interest as spat out at consumers required to buy in order to fuel the economy. The new economy is a system of producers and consumers nearly equally If not entirely.
Because anyone with talent should know what I did not: True growth is inevitable given a certain amount of time. All exponential growth is slow at first because it is hard to evaluate the rate of growth rather than just you looking at small numbers. That is, it only appears to grow slowly, the actual equation is working the same way throughout.
The part about this working regardless of scale is why people give up. It’s definitely why I gave up the number of times that I am guilty of.
1. Interest sparks growth. I.e. someone likes a blog of yours because you write a blog about cats and they like cats.
2. Growth then attracts and matches growth. Ie. You get enough likes and follows that other people like and follow you. Or on a smaller scale: the one like you gained from that one blog about cats is matched by another like from another person with a blog about cats. Then in turn, someone who likes dogs and cats then follows both of you. See how it is inevitable that you have gained a number of likes from only one? And this keeps happening until you have lots of likes of followers, inevitably.
3. SEO inertia occurs because each like leads to the next group of likes. Remember that it does this because it is agnostic of scale. Scale agnostic. This is the key of the most salient point to the idea I am illustrating. Because we all believe implicitly that low numbers do not attract other low numbers, but they do. They do online anyway.
Then in tandem, numbers of group of likes and follows results in web authority over a given matter within the values of that group.
5. The result is a forward inertia shaped like a pyramid. Meaning that there is more work to do at the bottom than there is as you gain bricks toward the top. Just as it is with any economic model.
6. This model then in turn guarantees its own feedback loop. Which then in turn, also guarantees more growth for less work. Thus guaranteeing exponential growth.
7. How fast or how close that peak of exponential growth is reached by an individual producer, is dictated by how much of a concept the producer has of which so called “points” will triangulate best or rather, the most with other points. In other words, each point is the light for a follow or an update, or an impression that returns a value. The gravity given to each point per value, will yield an inevitable gain. The speed and force of this gain, is facilitated by how interested someone is when they like or follow something. Thus the gravity of points is a value expressed not by the general curve, from beginning to end; but rather by observing points of singularity: the rate of growth when small leaps happen. Observe the rate of the growth of these leaps, and you will be able to project the curve you are entering.
There. I think that does the idea at least a general justice…
– Don’t give up, there are other guerilla marketers out there that will be successful.
On a less negative note If you have anything anyone else on earth could be interested in, You now have the means to reach them.
Like Madonna said: “People say that a great thing never lasts and that it has to fall. Those are the people that did not ammount to much at all.”
If the impressionists can be said to be the mourning or warning of the loss of nature, into the total environment of the manmade, then I am painting about the loss of man from his nature.
Or at least more right, more often than not.
The answer? By constructing an amendable matrix. Of differing lists.
Along with the following concepts:
The concepts I don’t cover out of not having time to write more, you’re going to have to look up, but most of these are here at least used in a context.
1. I want you to think whether or not you consider yourself a follower or a leader, a conformist or a free thinker.
Okay, got that?
2. Now I want you to make a list of all the things you think of as 100% true in reality.
3. Then list all the things you know for 100% are agreed upon by all of your friends. You might notice that this is a very different list. It should be and would be the more you are a leader. As long as those truths remain rational.
4. Now list all the things you can think of that are ambiguous truths. These must be things in reality you really don’t have much of a clue about.
5. Then list all the things you think are good at. You can even make different lists so long as you identify them with an attribute that connects with reality.
6. Now list all the things you are passionately interested about.
7. Now list all the things you could care less about.
8. Then the things you are completely indifferent to.
9. The extent to which you are surprised is the round about extent to which you are aware or not.
10. Weed out contradictions or suspend them and proactively research the proper relevant information.
11. Combine and group similarities and make the proper conclusions and put them into their respective boxes: i.e. Deduction is the 100% true category. Induction is the ambiguous category.
Experiment by making shorter and longer lists. The point is to make you more aware via cross referencing elements that would never have co-occurred.
Howard Gardnener is his book Frames of Mind, points out that children begin by mere association i.e. Hammer and nail are more similar than hammer and screwdriver. Ayn Rand points out that we later (if we become rational people) move onto abstraction, removing and therefore grasping similarities and differences and then remembering them.
Your brain doesn’t integrate similarities across the board in a wide-scale fashion necessarily, it is extremely easy to default to compartmentalization. This is what the Matrix gives you: regardless of whether one element is right or wrong, the total context as a categorical board that progressively links and groups things together, is called mental integration. It is this that is most severely missing from our cultural understanding.
The question “How do you know when you’re right,” is an important one, but the real question is “How does a fairly rational person live an intelligent life in a culture that is severely and self-confessed to be anti-intellectual and is in fact highly irrational?”
That is the last concept I will give you today to chew on. Make no mistake, I have more often than not wound up correct in more situations than anyone I know, relative to my interests.
Practice Matrix List Making and I guarantee you will learn something substantial about yourself and reality. Keep these lists and even write them up in a program like Excel, Adobe Illustrator, etc. The computer makes it real easy. That is, until I come out with the cognitive learning software to do it for you 😉
“A principle of abstraction is said to be conceptual when the items upon which it abstracts are concepts, and it is said to be objectual when the items upon which it abstracts are objects….Objects are referred to by means of singular terms and concepts by means of predicates; and variables for objects and concepts are respectively taken to occupy either a nominal or a predicative position. Although concepts may correspond to objects, no concept can sensibly be said to be an object, since this would involve a grammatical confusion between a singular term and a predicate.” – The Limits of Abstraction, Kit Fine
“An abstraction is a selective mental focus in which some items and/or aspect s of reality are separated from all others. A concept is a group of units united by a definition (common denominator) with their particular measurements omitted. ” – Ayn Rand
The first example is from modern philosophy. The second from an actual, realistic understanding. Notice something about the first one?
Ultimately is a declaration that reality has nothing to do concepts and vice versa. Note that he doesn’t say that “concepts correspond to reality,” he said that “concepts MAY correspond to reality,” and he said “no concept can sensibly be said to be an object, since this would involve (some kind of semantic) contradiction.” He did NOT say that this would present a contradiction, nor that it would constitute a total surrender of concepts period, since concepts by nature, MUST refer to objects in reality, either ultimately, or indirectly through abstractions from abstractions.
Shouldn’t surprise me, but it does. And this is what is SO great about Rand and everyone finds it so in vogue still to tear her down. She has identified the split modern minds have made between philosophy and reality, while never the two shall meet.
The corporate superiority of the redneck or hillbilly in terms of communication that is all at once, integral, in depth awareness and slang tongue. Coupled with a real time, emotional, instant multidimensional medevil, non-abstract, purely expression driven linguistic form.
Sent from my iPad
The new ideology is oral tradition and tribal-inclusive peaceful and intelligent. We reject the philosophy of our forebears here who hold humanity in slavery and teach the doctrine of self-sacrifice rather than the balanced median of selfishness first and love, second. –One cannot love ANYONE else to any degree or form, without first loving and then, falling in love with oneself.
Sent from my iPad
People have a sense that by buying products, they're being had, in order to counteract this, since age in memoria, we have henceforth sold them the idea that in buying Into the system, they're rebelling. And since, every form of rebellion has been packaged behind every product. Think missiles. Think McDonalds. Pay your taxes. Buy Ice Cream. Think milk.Drink. Drive. Give me your money. Good job. 1-09-12 Sent from my iPad
– Copyright © Neal Cormier 2011 All Rights Reserved –
Neal Cormier is an artist and writer originally from the Washington D.C. area.
– www.NealCormier.com – His concentration is visual art–especially oil painting and graphic novel illustration.
He is also an up and coming fiction writer, of which Vesper Heliotropic is his first full length novel publication with Amazon, Barnes and Nobles (eBooks) and Lulu Inc. (for paperback & hardcover) Neal recently had a showing at National Airport in Arlington, VA (March 11 – June 25 in Terminal A). He also, and even more recently, had a first book signing for Vesper Heliotropic at The Midtown Scholar, a local hipster style bookstore in downtown Harrisburg, PA.
Neal has sold a variety of pieces to clients from around the world. His artwork has been shown in cafés, bars and galleries in New York City, Washington D.C., Paris and Alençon, France.
After high school, Neal attended the School of Visual Arts in New York City and spent four years living in both Brooklyn and Manhattan. He moved to France after this, and spent roughly about the same length of time in the region of Basse-Normandie, northern France. As a result, he speaks French and has a (tall) 9 year old daughter, Lili. He now resides back home in Crystal City, Virginia with his fiancé, Kristin.
List of Art & Media By Neal Cormier
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– Vesper Heliotropic is a general teen/adult sci-fi ebook, paperback and hardcover, and is a Steampunk(ish) serial novel. The first written publication is OUT NOW VIA LULU.com on PAPERBACK and SPECIAL-JACKETED HARDCOVER, and is available for THE AMAZON KINDLE as well as BARNES AND NOBLES NOOK EBOOKS. VESPER HELIOTROPIC, THE CRYSTAL TURBINES SERIES GRAPHIC NOVEL IS ALSO OUT NOW ON FULL COLOR GLOSSY PAPERBACK! 46 Pages Full Color Interior and Exterior – ONLY $19.99! –
Vesper Heliotropic Book I. CRYSTAL TURBINES by Neal Aaron Cormier is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License
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